Introducing Our Digital Marketing Guru: Christopher Ferry
Name: Christopher Ferry
Position: Digital Marketing Guru/Graphic Designer
Time with Bell & Company: 9 Months
What does your day to day role entail?
My role as the Digital marketing Guru with Bell & Company is nothing short of a juggling act. Always learning new things, putting a variety of skills to use and working on consistently new and different campaigns means that no two days are the same – and I wouldn’t have it any other way.
The audience we’re aiming at are simultaneously invisible and everywhere, and to attempt to reach them, a huge range of tactics come and go frequently. Knowing which are the right ones to invest time and money in is imperative, as well as how to do them correctly. Finding the best social media scheduling tool, knowing which analytics metrics are useful, assessing what kind of content is best for Bell & Company – these are all important parts of today’s marketing efforts, making the job very much about learning and being responsive to change.
My role here ranges from input on overall marketing strategy to content creation, social media and graphic design. As I have said previously though, it’s important to be flexible as a Marketing Guru because who knows what the next great marketing tool will be, that you must learn to use in a better way than your competitor. Although there is no typical day, I do try to maintain a focus on the more creative aspects of the role. If it’s a creative day, then my focus is on content creation and scheduling. This includes researching, creating blog posts, scheduling newsletters, creating podcasts and sometimes even videos, as well as creating graphics for the website and social media posts and curating external content to schedule.
It’s easy to tell which element I’m focused on at any one time given the broad differences in tools I use. From Photoshop and audio editing software for podcasts to Excel and a calculator, being a fast learner as well as comfortable with a wide variety of technical tools is a must not just here at Bell & Company, But in any marketing role.
What do you enjoy most about your position?:
I find all of the elements of my role fascinating, fast-paced and fun, particularly working with our marketing manager Jessica Cullen, there’s not one day where I don’t laugh. Bell & Company have been supportive from the start of my time here, really value and reward hard work, and we even have trips to Marbella or France for a pint or two. What’s not to love?
Spare time activities:
In my spare time I am also creative, I Dj at the weekends in my home City Derry/Londonderry, Believe it or not running your own music events has its fair share of marketing too. I love to be creative, whether its graphic design, designing campaigns to run online or mixing music, I can honestly say I am very fortunate to find a passion that I can earn a living off. You know what they say…Choose a job you love, and you will never have to work a day in your life.
Digital Marketing Guru